canvaslab.com video and ad sets
@canvaslab | www.canvaslab.com
Art Direction / Video Animation / Editing / Scripting / Set Design
As part of the marketing and engagement
efforts, we created videos of topics related to the company. Starting
with the script, we had a backlog of videos ready to be able to post one
new video every week. Fragments of these videos were used across
different social media platforms and for ad campaigns as well.
A/B testing was used with most of the videos so different versions with minor adjustments were used all the time.
Fun
fact: some of these videos were used by the Mexican Government Public
Education Department (Secretaría de Educación Pública) to help with
their efforts on online education during the COVID-19 lockdowns of
public schools. Free advertisement, YES!
Here are very few examples:
