ARTEMISIA METAL FABRICATION INC



Brand Design / Digital Design / 3D Model / Rendering



Artemisia Metal Fabrication, Inc. has been collaborating with commercial and residential clients for over 12 years to bring inspired, modern, and functional metal fabrication projects to life.


I was contacted to define and build the new digital identity for the company, one that could become a good foundation from which it could expand and explore in the future.



Problem





Despite working on the industry for 12+ years this was the first time the company was trying to move from supplier to retail space.


This had its challenges, starting with their logos and branding, they've been operating with a very inconsistent identity package and very old files which couldn't be modified in any way.


Presenting the product was also a challenge, a lot of materials and finishes made the product shooting very expensive and lengthy.



Solution





Reworking all the old files and using some of them to build

on top of the original ideas. As well as presenting new ways and workflows in which to present the product with all its variants in a cost effective way.


The result was a rejuvenated look that took into consideration the original essence of the company as well as new file sets and identity packages to work in the digital landscape.



Brand Design





I took all the files that were available and started to build on top of the original ideas. Considering everything from color palettes, graphic details, fonts, and marketing collateral as well. Once everything was combined it felt like a solid foundation from which it could reach out to its core audience of upscale homeowners.



3D Renderings





One of the main challenges for the company was the photography, as the cost of setting up a photo shoot with a finished product was extremely high since these are expensive pieces and with so many available material options making each one of them was not option.


So what to do?


I saw an opportunity here to produce quality images, at a significantly lower costs.


I introduced Artemisia to 3D renderings by demonstrating how it could generate quality images to display every model on every finish and advertise it that way.


Not only that, but by investing more time in the 3D models changes could be done and measurements could be provided in the moment.